The IPL 5 may have made many CVs take a backseat and entertain the masses with fillers in their respective shows and must have even brought a gloomy affair for all but it’s certainly not the case with actor Hiten Tejwani and his show Pavitra Rishta.
Despite the IPL fever running high, Balaji Telefilms’ Pavitra Rishta aired on Zee TV is doing pretty well and has scored a TRP of 3.1. Hiten, who plays Manav in the daily, is simply thrilled by the same. Talking to the sources he said, “I am happy and I don’t think there is any magic formula behind getting numbers during IPL”.
He further added, “Audiences for cricket and fiction are different and loyal. Viewers of any show will come back, even during cricket season, if the content is good. What I think has worked is that we have not played with the basic plot like others do in fear of IPL. There were no forced high points or unnecessary drama which I believe actually alienates the audience rather than endearing them.”
Well, his h
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