Vicky Donor and Hate Story actors in The Late Night Show to promote their movies

Bollywood has been increasingly using TV as a medium to promote their flicks. The feat will be followed when VJ turned actor Ayushmann Khurrana and Yami Gautam make an appearance in tonight’s (21 April 2012) episode of The Late Night Show (Colors), as part of the promotional campaign. Not only that, even Vikram Bhatt’s Hate Story actors, Paoli Dam and Gulshan Devaiya will be seen wooing the audiences by spending some “funny” time with the host of the show, Sumeet Raghavan tomorrow (22 April 2012).
On the appearance, Yami Gautam says, “The Late Night Show is a perfect platform to promote Vicky Donor, especially since the viewers of the show have a palate for new age entertainment, much like the subject of our film.”
While the film already generating rave reviews and being rated a hit, the gag featuring the lead pair from Vicky Donor found a perfect platform in The Late Night Show renowned for its bold, satirical and tongue-in-cheek humour. This blended perfectly well with the storyline of the movie, a romantic comedy between a Punjabi boy and a Bengali girl set against the background of sperm donation.
Ayushmann Khurrana shares, “The gag which Yami and me were a part of was amazingly scripted. In fact, she just could not stop laughing. You need to watch it to believe it.”
Moving on to Hate Story, Gulshan Devaiya says, “An erotic thriller like Hate Story does not have much scope for promotional platforms on Indian television. Bold & revolutionary shows like The Late Night Show are very few. I think the fans of the show would also like Hate Story.”

the late night show on colors losing trp

Actor Sumeet Raghavan, who is playing the host of The Late Night Show on Colors, has finally accepted that the show hasn’t bagged good TRPs.

He stated, “I agree that the 0.2 number must be worrying the channel. But even they know that the concept (Continuation of Jai Hind TV on the web) is a very strong property and it is also not that they had nothing else to air on the 11 pm slot, so they brought in our show and will yank if off in a couple of weeks, if it does not rate decent”.

On being asked as to what makes the web version of it a hit, Sumeet reasoned, “There could be a number of reasons, firstly we have zero publicity and secondly given the strict censorship norms of TV, we really can’t be as bold as on the web i.e. having a boldly dressed Savita Bhabi segment (spoof on well known porn comic character) would be unthinkable on TV even at the late night slot.”

Further, Sumeet even blamed the poor rating on audiences’ take on late night shows. He opined, “This slot is always given a step motherly treatment for rival channels frequently air all kinds of awards on the same day slot which does hurts our case”.

You surely have a point Sumeet and we hope your advice is paid heed to!

'The Late Night Show' on colors tv

Actor Sumeet Raghavan's role as the anchor of online standup comedy show "JayHind!" has gone beyond the Internet and the concept is now being aired on small screen as "The Late Night Show". He is confident about a positive response for the show.
"The creative force behind 'JayHind!' and now 'The Late Night Show' leaves no doubt in my mind that we have a show which will create ripples in the country. It has the unique ability to strike a chord with the common man," Sumeet said in a press statement.
"The humorous take on everything that's making news in and around the world is intellectually scripted and is entertaining at the same time - a rare combination," added the actor, known for his role in TV show "Sarabhai Vs Sarabhai".
"The Late Night Show", which went on air on Colors Saturday, sees Sumeet giving irreverent takes on happenings of all kinds, across the board.aking about finally bringing JayHind! to television, Sumeet Raghavan, Anchor of The Late Night Show said, “The creative force behind JayHind! and now The Late Night Show leaves no doubt in my mind that we have a show which will create ripples in the country. It has the unique ability to strike a chord with the common man. The humourous take on everything that's making news in and around the world is intellectually scripted and is entertaining at the same time – a rare combination!”
Excited about bringing the popular online show to television, Abhigyan Jha, creator-director of The Late Night Show and Founder-CEO of Undercover Productions Ltd. said, “We are happy to have found the perfect broadcast partner in Colors. The outlook of the channel is in sync with our core beliefs. We hope to form a long standing and successful alliance with the channel and hope to grow from strength to strength. Our loyal fan base on the internet has grown consistently over the years and we hope to replicate the same with The Late Night Show.”

So block your calendars and book your date with The Late Night Show starting March 3, 2012, every Saturday and Sunday at 11pm, only on Colors.