Aamir Khan's debut TV show plans Rs 6.25 crore promo campaign
Aamir Khan has earned the tag of perfectionist in Bollywood with his sheer hard work and dedication as this actor leaves no mark in making his work do the talking, whether it applies to his films or say his much-awaited debut Television show!
Considering the kind of benchmarks Aamir Khan has set as far his films are concerned, it seems he doesn't want to make any compromise for his debut television show as well.
The channel, on which his show Satyamev Jayate will be aired, had apparently blocked all the 2,000 slots for the broadcaster's promos in 27 hours -- totally valued at Rs 6.25 crore. It is learnt that while this is a one-day exercise, it's more than the money spent on any other celebrity-hosted show on any given day.
Although Aamir is known for the manner in which he markets his big screen projects, a source associated with the production said that the promo was his baby too.
Grapevine is abuzz, 2,000 promo slots from Monday to Tuesday, across all the broadcasters' channels, were booked for Aamir's show. The source said, "From these slots, if one were to translate the airtime into revenue, it's worth Rs 6.25 crore," adding that this is the highest ever for any star show.
We are eagerly waiting for the show, can’t resist anymore
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