new shows on utv bindass coming soon 28 th april 2012UTV Bindass is all set to undergo a mega transformation beginning April 16. The fresh positioning is reflected in the new motto of the brand – ‘Rest Less’ - There are those who rest less and then there are the rest.
The unveiling of the refreshed identity on April 16, will see the logo of brand Bindass being transformed from a static to a dynamic one aptly depicting the Rest-Less philosophy. The creatives of the brand on-and off air will also see renditions of this dynamic logo which will be coupled with an all new packaging on-air.
The first show that takes the Rest-less philosophy forward will be ‘Live Out Loud – It’s Now or Never’ that premieres on Bindass on April 28, Sat at 1900 hrs. This show adopts a unique format that encourages the youth to express themselves by using the Bindass Dance Squad - which comprises of around 250 co-coordinated dancers who will help you speak your heart out and express yourself shedding inhibitions.
So get set to ‘rest less’ and get on board the all new Bindass!
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